We’re not just a people business… we’re a family business.
Our values are absolutely fundamental to the way we work. Everyone here can tell you what they are and how much they mean to the way we work, behave, respect each other and how important they are to our success. So simple, straightforward, yet they mean so much to how we operate…
Families are at the heart of our family business. The products we make provide families with easily accessible, high quality products which form a core part of a healthy balanced diet. All of our products are developed and produced with the family as our inspiration.
We're also a family-owned business, and Jonathan, Ross and Brett Warburton are the fifth generation of Warburtons to run the business. But our concept of family extends beyond those with the surname Warburton - the way we see it, our family has over 4,500 members, and we all work together to create our success. From our bakers to our delivery drivers, each individual that works within our 12 bakeries and 14 depots across the country help us to be the successful business we are today.
People sit right at the heart of Warburtons and to nurture our talented team we invest more than £1million every year into employee training and development. We also run a programme of initiatives to motivate and inspire our people. This includes the 'rise to a better you' campaign where we support our people to improve their lifestyles and our Value in People Award which recognises those family members that really show how they live our values.
Our employees work hard for the company and we believe in giving back to the communities in which our bakeries are situated. A dedicated team of Community Champions work hard to run the Warburtons Families Matter initiative which gives donations and support to local charities to help improve family life and health in the local areas.
In our business, we see ambition as being absolutely fundamental to our future success. Continual innovation underpins our business model, whether it's continuing to bring new variants of our products to our consumers or delivering wheat- and gluten-free products for those who have intolerances.
In fact, our ambition is to become Britain's Best Food Business.
We are one of the most technologically advanced businesses in UK food manufacturing. We have invested more than £400 million in our business over the past ten years, building new bakeries, refurbishing others and upgrading distribution networks. In the last decade, we have opened and upgraded seven bakeries with state-of-the-art technology, including investing £1million to upgrade the crumpet plant at our Enfield bakery in London.
Ambition is about challenging ourselves to constantly reassess how we can provide British families with high quality food that's easy to buy and forms part of a healthy balanced diet. We're constantly racking our brains for great new ideas for feeding Britain's families, consistent with the high quality they expect from Warburtons.
Everyone wants to talk about sustainability nowadays. We firmly believe that a sustainable business is a better business and have set out a number of commitments to improve our impact on the environment and to build a better society in the communities in which we operate. Our community investment and charitable giving has been at the heart of Warburtons from the earliest days of our business.
Our approach to responsibility helps our people, our bottom line and the communities in which we operate. For further information on our commitments in this area, please see the Corporate Responsibility section.
As a family business, we take our duty of care to our consumers very seriously. Our focus is on making a wide range of quality products that can all be included as part of a balanced diet. Bread is a good choice as part of the everyday diet and is a nutritious staple that is great value for money.
Bread is a staple food and a healthy choice when eaten as part of a balanced diet and combined with a healthy lifestyle. All Warburtons bread is suitable for vegetarians. It is low in saturated fat and we do not use hydrogenated fat in any of our products.
Warburtons bread contains more selenium than some other breads. Our wholemeal breads are an important source of dietary fibre and our white flour is fortified with calcium, iron and Vitamin B.
Helping us all eat better is not only about baking healthy products, it is also about giving everyone the information they need to make informed decisions about diet. As a family business, we only ever include ingredients that we would happily eat ourselves.
We provide full and clear nutritional information on packs and labels and, where appropriate, throughout our communications. All ingredients are listed, including fibre, and guideline daily amounts (GDAs) are shown on all our packaging.
Warburtons is committed to honest and transparent marketing and together with other members of the Food and Drink Federation, we work with industry regulators to maintain effective codes of behaviour.
Quality is not just a value for us, it’s an obsession. We are committed to making the best bread in Britain and are very proud that the freshness of our products marks us out as a leader in the industry.
We're so obsessed with quality that we can track every one of the 2 million products we bake every day to ensure they're fresh when they get to your local store – we even send our own mystery shoppers to test the freshness of our bread.
Our dedicated Quality and Technical team carries out rigorous tests to ensure the highest standards of quality are met and that continuous improvements are made. From the performance of the flour, to the colour of the crust and the texture of the bread, there is no part of the product that goes untested. We also recognise and reward our bakeries which strive to produce the highest quality bread daily through our monthly 'Derrick Warburton Trophy’.
The way we source our ingredients is absolutely key to the quality of our products and we source all our ingredients to ensure the highest ethical and quality standards. For example, we’ve been contracting with the same farmers in the UK and Canada for more than 15 years, this continuity helps us ensure that we source only the best wheat for our products.